ROOTED IN ASIA. BUILT FOR THE WORLD.
Unscripted formats built to travel.
At GOAT Creative Studios, we believe a great hook knows no geography. From social experiments to high-stakes competitions, our formats are engineered to resonate as strongly in London as they do in Manila.
Founded by award-winning producer Michael Carandang and strategic partner Jon Sterling, we are bridging a vital gap in the market by fusing authentic Asian storytelling with global production standards.
We operate as an IP lab where bold culture meets business discipline to create content designed to connect with audiences everywhere.
The Mission:
To build global franchises that celebrate local culture and entertain the world.

THE FRANCHISE ENGINE
01
Format Architecture
We build formats rooted in universal human truths. We engineer the structure and mechanics for scale, but always design with the flexibility to let local culture breathe.
02
Cultural Adaptation
We don’t just translate; we interpret. We maintain the integrity of the global format “Bible” while infusing the specific cultural codes that turn a foreign concept into a local obsession.
03
Premium Production
Global standards with a local heartbeat.
We bring “Streamer-Grade” production values to every project, combining technical precision with a deep respect for the story’s authenticity.
04
Strategic Casting
We don’t cast stereotypes; we cast representation.
We look past the usual suspects to find the unique voices and diverse perspectives that give a format its true cultural soul.
FORMATS IN MOTION


