About Us
ABOUT US
STORIES WITHOUT BORDERS
GOAT Creative Studios is a format-first, franchise-driven production company creating unscripted entertainment that travels. We develop original shows and produce international formats for the Philippine and global market, building stories designed to scale, adapt, and last.
We believe a great story should resonate anywhere. Whether it is a dating experiment, a high-stakes competition, or a documentary-led series, our work is built to connect as strongly in London as it does in Manila.
WHO WE ARE
We operate as an IP lab where ideas are tested, refined, and developed into formats with long-term franchise potential. Every project is approached with strategic intent, creative discipline, and a clear understanding of what global platforms expect.
GOAT Creative Studios Limited is registered internationally, with its main office in Bonifacio Global City, Taguig.
MICHAEL CARANDANG
Co-Founder, President and Chief Executive Officer
Michael Carandang is an Emmy Award winning Filipino producer, director and creative executive, and the Co-Founder, President and CEO of GOAT Creative Studios.
Together with Co-Founder Jon Sterling, Michael established GOAT after recognizing an opportunity shaped by more than two decades in global television: to develop premium unscripted content from the Philippines for audiences around the world.
JON STERLING
Co-Founder
Jon Sterling is the Co-Founder of GOAT Creative Studios, bringing a background in software engineering and technology entrepreneurship to the venture. Before GOAT, Jon spent years building and scaling tech companies internationally — writing early codebases, assembling teams, and steering products from idea to market. He’s since applied that same builder’s mindset to a very different industry: unscripted television.
Jon and Michael met by coincidence through a mutual friend, over what was meant to be a casual dinner. Jon had been mulling an idea for a dating show; Michael, unknown to him, had one too. The conversation aligned almost immediately, and GOAT Creative Studios was born from it. While Michael leads the studio’s creative and production operations day to day, he and Jon collaborate closely on higher level decisions involving strategy, infrastructure and partnerships. Jon consistently challenges GOAT to think bigger and create for a global audience.
WHAT WE BELIEVE
Preparation matters.
Honesty builds better stories.
High standards are non-negotiable.
At GOAT, good enough is only the starting point. Every decision, from format design to casting to final delivery, is guided by rigor, clarity, and respect for the audience. We do not chase trends. We build systems, franchises, and shows designed to endure.
OUR APPROACH
We are format-first by design. Structure comes before spectacle, and storytelling mechanics are built to survive adaptation across territories and cultures.
Our process balances creativity with precision. Ideas are developed with scale in mind. Formats are engineered for longevity. Local relevance is protected without compromising global standards.
The result is content that feels culturally grounded and globally viable.
THE MISSION
To build global franchises that celebrate local culture and entertain the world.
THE VISION
To become Asia’s leading format-first studio, known for world-class storytelling, globally ready execution, and a culture of excellence that lifts the next generation of creators.
Our shows are built to travel.
Our talent is built to rise.
Our teams are trained to go beyond what is acceptable and reach for what is truly great.
OUR VALUES
Discipline
We prepare relentlessly and execute with intention.
Integrity
We do the work honestly, on screen and off.
Greatness
We aim beyond success and build toward excellence.
THE GOAT STANDARD
Every project that carries the GOAT name reflects our commitment to quality, clarity, and craft. From development through delivery, we work with partners, platforms, and talent who share our belief that great entertainment is built with purpose.